Worked with BDP Quadrangle in a business development capacity, embedded alongside their BD and marketing team to define brand strategy, market positioning, sales, and business growth management. The goal: give the firm the infrastructure to pitch and grow into sectors and client types it hadn't tackled before. Working directly with the partners, we defined strategy for entering new sectors, set the right fee structure to actually win the work, and built proposals compelling enough to tell the story of why they're the right choice.

The firm has since grown into healthcare, education, and institutional work — building a reputation and expertise well beyond the multi-unit residential name they'd already made for themselves. Getting there meant building the right brand assets, making the right introductions, and training the BD and marketing team to take on submissions and proposals in sectors that were entirely new to them.