Working with Urbantypology, an urban design and landscape architecture firm, has been a full, comprehensive partnership in company growth — strategy, business development, and marketing. We've acted as their satellite BD and marketing department, making sure the rapid growth they've seen over the past six years is supported with longevity and sustainability in mind, not just momentum. Starting with business positioning, pitch development, and brand identity, we refined who they are to a point where the firm could take on larger projects, new client types, and new sectors. Working closely with the partners, we built new marketing campaigns and assets, a proposal and fee strategy, and client introductions that won new types of work and new relationships for the road ahead — all shaped around a brand message that communicates their design methodology as empathetic, creative, and impactful, putting ego aside for meaningful design at the center of everything they do.

That work has helped the firm scale up in both company size and project scope, expanding into new sectors including industrial, defence, Indigenous, and federal government projects. We're still in it — refining messaging, finding new opportunities, and building relationships across the industry. As the company keeps growing, so does the need to be intentional about how the brand shows up, and to make sure the practice keeps reflecting the ethos behind it.