We worked closely with VYVYD to elevate the brand, build a strategic growth plan, and find new markets to grow into. Together we refined the identity and repositioned VYVYD as the designer's pick — the premium choice, without the premium price tag — making the case to the design and AEC industry that this was the hidden gem everyone should already be talking about.

The strategy centered on a new narrative: VYVYD as the designer's ally, a leader in lighting, and an educator on lighting best practices — why a product is designed a certain way, and how lighting transforms a space. From there, we built out a clear communication and outreach program, a growth plan, and the connections to new audiences and client groups that turned that narrative into real traction.