The Light Room started with a simple mission: build a light lab that teaches as much as it inspires. A space where clients, designers, stakeholders, and future partners come in to experience the possibilities of light — learning through experience, not a theoretical pitch. Show, don't tell: a high-tech light lab that uses light itself to transform the experience.

We're transforming an existing large conference room into the Light Lab — a permanent intervention, not a pop-up. A space designed to boost sales for everyone involved by educating through product capability and design possibility, told through the eyes of a designer.

A multifunctional collaboration space:

The Light Room brings together three highly synergistic programs designed to cross-pollinate one another:

THE SHOWROOM A break from the traditional showroom. Demonstration and sales happen through experience, not a sales pitch — the space is built to make people wonder what's possible, and then show them firsthand how it's done.

THE DESIGN WORKSHOP Have an idea? Test it here. The space invites designers to experiment and experience their own designs in real time — try lighting techniques, get inspired, and share ideas with others doing the same.

THE EVENT SPACE Built to shape mood and bring out emotion. Its theatrical nature makes it the perfect setting for performances and experiential events — always reaching into the local community for new collaborations, bringing something new to light.

A space for product education, community outreach, a design tool, and an unconventional sales center all at once. Multi-use by design, it showcases lighting through experience rather than a straight sales pitch — connecting clients and industry partners directly through interactive experience.