21:10

Toronto

DBD Colab

BD + Marketing group

21:10

Toronto

DBD Colab

BD + Marketing group

MATCHMAKE THE UNEXPECTED.

PARTNERSHIPS THAT GET PEOPLE TALKING

THE BEST COLLABS AREN'T OBVIOUS, WE FIND THEM, PITCH THEM, AND SEE THEM THROUGH

Great partnerships aren't luck — they're built. We find the right brand to stand next to yours, set the objectives, negotiate the terms, and shape the creative that makes new audiences pay attention.

Cross-promotion, shared research, a new product, a joint event, a new service offer made more compelling when done not alone — we take pride in the unconventional pairing that makes people feel something. Excited. Inspired. In on it.

The Process

PITCH We build the creative case for how two brands come together, then pitch it to both sides. Not everything has to be figured out yet — the goal is to inspire, hand over a vision, and get people talking.

DEFINE Once there's interest, we lock it down: what the partnership is trying to achieve, the terms, the investment, the definition of success — everyone aligned on direction and outcome before work begins.

MEDIATE We stay in as the bridge between partners as the project develops, holding both sides to what was agreed and making sure the business development goals on each side actually get met.

Key Deliverables

  1. Search, pitch, and creative concept for the partnership — finding the fit, inspiring both sides, and communicating the vision early

  2. Unconventional thinking — new, buzz-worthy ways to collaborate that win awards, open new client groups, and put fresh eyes on your brand

  3. Mediation through execution — a successful partnership is a long marriage, not a one-night stand, and we make sure both sides get their outcome

SERVICE - CREATIVE - COLLAB

Client:

open minded, innovative thinkers, cool cats

Role:

Creative powerhouse, pitch vision, research partnerships

Opportunity brokering, negotiation, mediation

Execution, project management, track outcomes